The Discovery
The smallest moments can shift the way we see the world.
A man once watched an apple fall from a tree.
That simple sight prompted him to wonder why objects move towards the ground — and led him to realize that this force is universal.
That man was Isaac Newton.
Centuries later, we too watched something fall.
Not an apple, but a leaf — drifting, turning, landing quietly on the earth.
To most, it was ordinary. To us, it was dramatic.
It sparked a different realization:
Growth is universal. Growth is cyclical. Growth is honest.
What Newton uncovered was gravity.
What we uncovered, watching that leaf, was growth.
Not just business, but a force that moves through people, teams, and societies.
And like gravity, growth carries its own truths — universal, cyclical, honest.
They became the truths we now hold — a way of seeing growth that guides everything we do. From that realization, TUMBUH was born — a growth consultancy that helps organizations find their own gravity: the principles and practices that keep them moving forward with purpose.
