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Travellin

Growth in Action: Travellin

Financial & Insurance Jakarta, Indonesia
Strengthened Travellin's brand presence through tailored social campaigns, consistent content planning, and travel-focused storytelling that built awareness and trust in their insurance solutions.
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How We Helped

We worked with Travellin (Adira Insurance) to shape its digital voice during a pivotal stage of growth. We supported their social media presence with monthly content planning, campaign execution, and consistent account management that engaged travelers and highlighted product benefits.

Our role extended to Travellin's owned channels, including content planning discussions and article writing for their news site. By blending campaign-driven storytelling with informative travel content, we helped the brand strengthen credibility and connect with audiences exploring insurance for their journeys.

Engagement Type
Client Our direct client, either using our Founder's personal name, our old brand name (@TravellersID), or TUMBUH Growth Consultant.
Timeframe
Jul 2014 - Jan 2015 • 7 mos
Areas of Impact
Branding & Content • Digital Marketing

Highlights & Impact

  • Content consistency — delivered monthly content plans tailored to brand objectives.
  • Social media presence — managed and maintained Travellin's accounts for steady engagement.
  • Campaign execution — designed and ran online initiatives to connect with travelers.
  • Editorial support — wrote travel and insurance-focused articles for Travellin's news site.
Travellin

About

Travellin is a travel insurance product from PT Asuransi Adira Dinamika (Adira Insurance), launched in 2004 to protect against risks during domestic and international travel. Built to give peace of mind, Travellin offers a range of benefits that ensure safer, worry-free journeys.
  Founded: 2004
  Financial & Insurance
  Jakarta, Indonesia
  Visit Website

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