Growth in Action: MyFELS

Business Content Dubai, United Arab Emirates
Growing a movement takes clarity and connection. With FELS, we helped amplify their vision across ASEAN through digital strategies and partnerships that inspire in every language they speak.

How We Helped

We are responsible for FELS' growth across ASEAN countries — with a particular focus on Indonesia, Singapore, Malaysia, the Philippines, and Vietnam. Our role covers content marketing, digital advertising, SEO, and strategic partnerships. Together, we've been building awareness, expanding reach, and creating consistent visibility for a movement that resonates with ambitious individuals across multiple industries.

Working with FELS means not only executing campaigns but also shaping how a global thought-leadership brand presents itself across diverse cultural landscapes.


Engagement Type
Client Our direct client, either using our Founder's personal name, our old brand name (@TravellersID), or TUMBUH Growth Consultant.

Timeframe
Apr - Oct 2023 6 mos

Highlights & Impact

  • Localized growth across ASEAN — introduced FELS' global content into Southeast Asian markets with cultural and linguistic adaptation.
  • Multi-channel visibility — expanded brand presence through a combination of SEO-driven content and partnerships.
  • Foundation for scale — established baseline marketing infrastructure (content, digital ads, analytics) to support future expansion into 12 languages worldwide.
  • From vision to traction — helped FELS move from a global idea into tangible awareness in key ASEAN markets.

About

The Flourishing Entrepreneurial Lifestyle (FELS / MyFELS) is a global movement to share amazing content and insights embodying the lifestyle of successful and ambitious people in all fields, with the purpose of promoting thought leadership and helping develop everyone into the most successful version of themselves. They are currently inspiring people worldwide with posts in 12 languages.

  Founded: 2019
  Business Content
  Dubai, United Arab Emirates

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