Growth in Action: HomeAway
How We Helped
For over two years, TUMBUH supported HomeAway Indonesia in building an authentic digital presence. As social media managers, we developed monthly content plans and maintained the brand's local accounts, ensuring a consistent voice that resonated with the travel community.
Our role also extended into content creation and operations for the HomeAway Indonesia blog. From writing original travel articles to managing uploads from other contributors, we helped ensure the platform stayed fresh, inspiring, and relevant to travelers searching for their next destination.
Highlights & Impact
- Content strategy — developed monthly social media plans to maintain relevance and engagement.
- Community presence — managed HomeAway Indonesia's local social channels with a consistent brand voice.
- Travel storytelling — wrote original blog articles to inspire audiences and highlight destinations.
- Seamless publishing — handled CMS uploads of third-party content to ensure a steady publishing flow.
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Every Dot Finds Its Circle
The nation grows. The world grows.
TUMBUH is a growth consulting company that bridges the gap between thinking and doing.
We bring the clarity of consultants, the empathy of coaches, and the practicality of practitioners — helping leaders and teams turn ideas into progress that's practical, human, and lasting.
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