Growth in Action: Waroeng Steak & Shake
How We Helped
Waroeng Steak & Shake began its journey in Sleman, Yogyakarta, when Jody Brotosuseno launched the first outlet on September 4, 2000. From humble beginnings, the brand grew steadily across Java, Bali, and Sumatra, earning a reputation as the halal steak chain with standout accessibility and scale.
In November 2021, TUMBUH engaged with them on a freelance basis to conduct online market research into Indonesia's evolving food & beverage scene. This engagement uncovered consumer preferences and emerging trends that strengthened their menu innovation and marketing strategy, arming the team with data-backed confidence for future growth.
Highlights & Impact
- Insight-driven trend mapping — Pinpointed rising F&B trends across Indonesia, spotlighting where Waroeng Steak & Shake could leap forward.
- Consumer behavior decoding — Uncovered local preferences and unmet needs to inform product development.
- Benchmarking against competition — Positioned their brand more sharply with comparative insights.
- Actionable, board-ready insights — Delivered succinct findings ready to fuel decision-making for menus and marketing.
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