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Growth in Action: Skyscanner

Information & Technology Singapore, Singapore
Nearly four years of partnership with Skyscanner Indonesia, acting as an embedded marketing arm to grow their local presence through content, campaigns, and community-driven storytelling.

How We Helped

From 2014 to 2018, our Founder worked side by side with Skyscanner Indonesia as a trusted marketing partner. Rather than one-off support, this collaboration functioned like an extension of their team — shaping strategies, executing campaigns, and ensuring their brand spoke fluently to Indonesian travelers.

The engagement covered social media management, digital ads, newsletters, and a consistent stream of editorial content. By aligning closely with Skyscanner's objectives and the needs of its local audience, we helped create a seamless brand experience that connected global credibility with local relevance.


Engagement Type
Client Our direct client, either using our Founder's personal name, our old brand name (@TravellersID), or TUMBUH Growth Consultant.

Timeframe
May 2014 – Mar 2018 3 yrs 11 mos

Highlights & Impact

  • Embedded partnership — worked as an extension of Skyscanner's team to manage campaigns and content in Indonesia.
  • Localized storytelling — created articles, newsletters, and ads that inspired Indonesian travelers.
  • Channel growth — built and sustained Skyscanner Indonesia's social media presence with monthly content planning.
  • Data-driven campaigns — refined strategies through regular reporting and performance insights.

About

Skyscanner is a leading global travel search site, helping millions of travelers each month find the best flights, hotels, and car hire. Free and unbiased, it empowers people to compare and book travel options quickly and with confidence. Skyscanner is part of the Ctrip family.

  Founded: 2003
  Information & Technology
  Singapore, Singapore

Showcasing Impact

A glimpse into the initiatives and experiences that brought purpose, creativity, and measurable engagement to life — demonstrating the work behind every milestone.

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Explore More Work

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Every Dot Finds Its Circle

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TUMBUH is a growth consulting company that bridges the gap between thinking and doing.
We bring the clarity of consultants, the empathy of coaches, and the practicality of practitioners — helping leaders and teams turn ideas into progress that's practical, human, and lasting.
Growth is never solo. It's a circle we share. #GrowWithTUMBUH!

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