Growth in Action: HomeAway
Travel & Tourism
Singapore, Singapore
Strengthening HomeAway Indonesia's digital presence with consistent social storytelling, engaging blog content, and streamlined publishing that built stronger connections with travelers.
How We Helped
For over two years, TUMBUH supported HomeAway Indonesia in building an authentic digital presence. As social media managers, we developed monthly content plans and maintained the brand's local accounts, ensuring a consistent voice that resonated with the travel community.
Our role also extended into content creation and operations for the HomeAway Indonesia blog. From writing original travel articles to managing uploads from other contributors, we helped ensure the platform stayed fresh, inspiring, and relevant to travelers searching for their next destination.
Engagement Type
Client
Our direct client, either using our Founder's personal name, our old brand name (@TravellersID), or TUMBUH Growth Consultant.
Timeframe
Jul 2016 - Jan 2019 • 2 yrs 7 mos
Highlights & Impact
- Content strategy — developed monthly social media plans to maintain relevance and engagement.
- Community presence — managed HomeAway Indonesia's local social channels with a consistent brand voice.
- Travel storytelling — wrote original blog articles to inspire audiences and highlight destinations.
- Seamless publishing — handled CMS uploads of third-party content to ensure a steady publishing flow.
About
HomeAway is a leading vacation rental platform, offering access to over two million properties worldwide, from beach houses to cabins and condos across 190 countries. Now part of the Expedia Group, HomeAway makes it easy for travelers to find and book unique stays that deliver more value than traditional hotels.
Founded: 2005
Travel & Tourism
Singapore, Singapore
Explore More Work
Discover how TUMBUH has partnered across industries and engagement types, bringing creativity, strategy, and purpose-driven results to each collaboration.
Every Dot Finds Its Circle
Growth begins small — a thought, a decision, a test. When these moments connect, they build circles that move people and purpose forward.
When you grow, we grow.
The nation grows. The world grows.
The nation grows. The world grows.
© 2023–2025 PT Tumbuh Consulting Indonesia.