Growth in Action: Ayoconnect
Financial & Insurance
Jakarta, Indonesia
Energizing Ayoconnect's employer brand—from Jakarta's bold open-finance pioneers to LinkedIn's 2022 Top Startups—through magnetic content, engagement, and storytelling that attracted top talent.
How We Helped
During this period, our Founder was entrusted with strengthening Ayoconnect's employer brand as part of the marketing department. The role centered on positioning the company as an employer of choice through strategies that bridged HR, leadership, and marketing efforts. Over 11 months, these initiatives more than doubled Ayoconnect's LinkedIn followers, expanded organic reach by 5×, and helped secure recognition as one of LinkedIn's 2022 Top Startups in Indonesia.
Timeframe
May 2022 - Mar 2023 • 11 mos
Highlights & Impact
- Audience growth — More than doubled Ayoconnect's LinkedIn followers in under a year.
- Stronger visibility — Expanded organic reach by 5× through consistent employer branding content.
- Credibility boost — Contributed to Ayoconnect's recognition as one of LinkedIn's 2022 Top Startups in Indonesia.
- Cross-team alignment — Unified HR, leadership, and marketing efforts under one employer brand narrative.
About
Ayoconnect is Indonesia's largest open-finance API platform. It enables companies to integrate a wide array of white-label financial products—such as direct debit, bill payment, card issuance, embedded finance, and data insights—via its API infrastructure, unlocking rapid monetization and expansion opportunities for clients while remaining securely in the background.
Founded: 2015
Financial & Insurance
Jakarta, Indonesia
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