Growth in Action: Ayoconnect
How We Helped
During this period, our Founder was entrusted with strengthening Ayoconnect's employer brand as part of the marketing department. The role centered on positioning the company as an employer of choice through strategies that bridged HR, leadership, and marketing efforts. Over 11 months, these initiatives more than doubled Ayoconnect's LinkedIn followers, expanded organic reach by 5×, and helped secure recognition as one of LinkedIn's 2022 Top Startups in Indonesia.
Highlights & Impact
- Audience growth — More than doubled Ayoconnect's LinkedIn followers in under a year.
- Stronger visibility — Expanded organic reach by 5× through consistent employer branding content.
- Credibility boost — Contributed to Ayoconnect's recognition as one of LinkedIn's 2022 Top Startups in Indonesia.
- Cross-team alignment — Unified HR, leadership, and marketing efforts under one employer brand narrative.
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