Growth in Action: OY! Indonesia
Financial & Insurance
Jakarta, Indonesia
Shaping Indonesia's digital infrastructure through marketing innovation. At OY!, our Founder built and led a team to define brand voice, strategy, and digital presence that engaged users at scale.
How We Helped
As Head of Marketing at OY! Indonesia, our Founder established a full marketing function—from social media and content to design, digital ads, and event videos. This included establishing the brand's image, voice, and tone to ensure consistent communication across all channels.
The role also involved operational leadership: building reporting systems, managing tools, overseeing staff performance, and supporting recruitment and training. These efforts laid the foundation for a cohesive marketing team and strengthened OY!’s visibility in Indonesia's digital ecosystem.
Engagement Type
Personal Employment
Our Founder's personal full-time employment. This is not directly related to TUMBUH but helped shape the company's approach to growth.
Timeframe
Jun 2018 - Dec 2018 • 7 mos
Highlights & Impact
- Team leadership — Built and led a multi-disciplinary marketing team covering content, design, social media, and digital ads.
- Brand foundation — Defined OY!'s brand voice, image, and tone across all channels.
- Digital ecosystem — Set up social media accounts, blog platforms, and marketing tools.
- Content production — Created event videos and managed ongoing content initiatives.
- Performance tracking — Delivered structured weekly and monthly reports to measure progress and optimize strategy.
About
OY! Indonesia ("OY!") is a multi-purpose app developed by Indonesians for Indonesia, enabling users to connect, collaborate, and carry out daily activities on one platform. The app aims to establish a digital infrastructure that enhances accessibility, collaboration, and engagement nationwide.
Founded: 2017
Financial & Insurance
Jakarta, Indonesia
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Every Dot Finds Its Circle
Growth begins small — a thought, a decision, a test. When these moments connect, they build circles that move people and purpose forward.
When you grow, we grow.
The nation grows. The world grows.
The nation grows. The world grows.
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