Growth in Action: OY! Indonesia
How We Helped
As Head of Marketing at OY! Indonesia, our Founder established a full marketing function—from social media and content to design, digital ads, and event videos. This included establishing the brand's image, voice, and tone to ensure consistent communication across all channels.
The role also involved operational leadership: building reporting systems, managing tools, overseeing staff performance, and supporting recruitment and training. These efforts laid the foundation for a cohesive marketing team and strengthened OY!’s visibility in Indonesia's digital ecosystem.
Highlights & Impact
- Team leadership — Built and led a multi-disciplinary marketing team covering content, design, social media, and digital ads.
- Brand foundation — Defined OY!'s brand voice, image, and tone across all channels.
- Digital ecosystem — Set up social media accounts, blog platforms, and marketing tools.
- Content production — Created event videos and managed ongoing content initiatives.
- Performance tracking — Delivered structured weekly and monthly reports to measure progress and optimize strategy.
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