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Growth in Action: Watsons Indonesia

Health & Beauty Jakarta, Indonesia
Supporting Watsons Indonesia in launching Watsons Online with a standout event video and social-ready ads that amplified visibility, built digital presence, and connected with beauty enthusiasts.

How We Helped

When Watsons Indonesia prepared the grand launch of Watsons Online, they needed a fresh way to introduce the platform and connect with customers. Our videography support gave them the storytelling edge to make the launch event memorable.

Beyond the grand launch, Watsons tapped us again to produce digital advertisement videos tailored for social media. These creative assets helped position Watsons Indonesia not just as a trusted retail brand, but also as a digital-first destination for health and beauty.


Engagement Type
Client Our direct client, either using our Founder's personal name, our old brand name (@TravellersID), or TUMBUH Growth Consultant.

Timeframe
Sep - Oct 2017 2 mos


Areas of Impact

Highlights & Impact

  • Event spotlight — produced an introduction video for the Watsons Online Grand Launching event.
  • Social media engagement — crafted ad-ready videos optimized for online platforms to capture audience attention.
  • Consistent brand feel — ensured alignment with Watsons' look-and-feel, reinforcing its promise of helping customers "look good and feel great."
  • Scalable content-based — delivered reusable video assets to support ongoing digital campaigns.

About

Watsons Indonesia is a leading health and beauty retailer with over 100 stores across Jakarta, Banten, West Java, East Java, Central Java, and Bali (as of 2018). Expanding into e-commerce, Watsons strengthens its mission to help customers "look good and feel great" every day through both offline and online channels.

  Founded: 2005
  Health & Beauty
  Jakarta, Indonesia

Showcasing Impact

A glimpse into the initiatives and experiences that brought purpose, creativity, and measurable engagement to life — demonstrating the work behind every milestone.

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